Teaching people what to do is one thing. Giving something that people can easily copy is another.That’s the beauty of digital models.These are digital products that offer the convenience of having some of your work done in advance.If you’re fully aligned with your audience’s goals, you can create and sell […]
造上传更长视频的错觉。 1.使用额外的应用程序 听起来有点麻烦，但实际上非常简单易用。如果您使用 iPhone，您可以下载CutStory。尽管该应用程序没有授予您将较长视频上传到故事的特殊权限，但它确实可以通过将视频切成 15 秒的块来帮助您实现这一点，然后您只需按顺序上传故事，提供持续的效果很不被注意。 你只需要进入应用程序，选择一个视频并选择你想为哪个平台剪辑它（Instagram Stories：15 秒，Facebook：20 秒，WhatsApp：30 秒，Snapchat：10 秒）。 该工具将剪切视频并将其留在手机的相机胶卷上，准备上传到故事中。 如果您使用 Android 设备，请使用 Story Cutter ，它执行相同的功能：将视频切成 15 秒的块。 2. 从 Instagram Stories 录制实时视频 现在，如果您不想再安装任何应用程序，请尝试录制实时视频。此选项的优点是您可以延长视频的持续时间，并且您还可以保存录制内容，以便它在您的故事中显示 24 小时。 就希望更容易找到包含虚假新闻或呼吁不投票的广告。为了打击这些错误信息广告，他们将引入一种基于人工智能的新工具。 阅读更多 每个内容创作者都应该知道的 8 个免费网站 他们将直接与投票权专家合作，了解应该删除哪些类型的内容，以免恐吓或谴责选民。 但这还不是全部，该社交网络还提到，它将禁止信贷、住房或就业广告商在广告中按年龄、性别或邮政编码进行歧视任何方式下载。 尽管来自 Windows Phone 工作，但随着时间的推移，预计它将因不再接收公司将准备 Facebook 有一个明确的使命：重新吸引那些逃离其平台、投身 Snapchat 和 Instagram 等其他社交网络的年轻人。为此，他们为青少年推出了一个新的独家门户。 这个新网站假装是关于 Facebook 的指南，它想要提供提示、专家建议、有关隐私和安全的信息。它旨在成为一个年轻人可以通过 青少年博客阅读同龄人意见的空间，其中包括来自世界各地的儿童关于自尊或社会活动等各种主题的文本。 […]
在 Twitter 上，他们迫切希望表明他们正在做出必要的改变，将他们的社交网络变成一个没有那么多仇恨、假新闻、骚扰和没有那么多机器人的空间，他们打算如何实现呢？改善他们的同居政策，并宣布大清洗以删除数百万个假账户。 这一切都始于几周前，当时几个 Twitter 用户报告说他们在一夜之间失去了成千上万的追随者。他们注意到一个共同的模式：所有被删除的机器人都是保守的倾向，这促使许多人使用#TwitterLockOut标签来抗议清洗。而，Twitter 在The Verge发布的一份声 明中否认了这些指控，澄清说 “Twitter 的工具是非政治性的，我们在没有政治指导的情况下执行我们的规则。作为我们提高安全性工作的一部分，我们发现了一些看似自动运行或违反我们政策的帐户。我们已要求这些用户提供电话以确认他们的身份，这就是为什么有些人看到他们的帐户被阻止或暂停的原因。 阅读更多： Burrrd：您可以用来分析任何 Twitter 帐户的工具 真正的用户在使用 Twitter 时遇到问题，只需添加一个数字来确认他们的身份，一切都会恢复正常。 社交网络正在寻找 的是关闭所有伪装成真人的自动帐户，即非常流行的机器人。这些用于各种目的，从出售以增加个人的追随者数量，到以大规模和自动化的方式传播宣传，生成转发或分享虚假新闻。 美国甚至指责俄罗斯 维持僵尸网络的目的是影响其公民的意见。 阅读更多 在线研讨会：如何为社交媒体创建成功的内容营销策略 专家说，这个社交网络上 15% 的用户是假的，Twitter 认为这个数字被夸大了，并指出这个数字要低得多。 从现在开始，您将无法使用第三方应用程序（Hootsuite、Buffer 等） 同时向多个帐户发布相同的内容，无论这些推文是否略有不同或安排在不同时间。甚至允许大规模转发的工具也已被禁止。 通过这种方式，他们打算阻止 hasthag 的膨胀，因此最终不会成为虚构的 TT。 这些应用程序的所有者有一个月的时间来适应新规则。如果他们不遵守，他们将被禁止。 如果您想阅读所有新的 Twitter 指南，您可以从这里直接访问他们的博客。当 Instagram 宣布将在 2016 年放弃其平台上的时间顺序时，用户提出了他们的声音。 他们不想要一个算法来决定哪些帖子应 该出现在每个人的时间线上，就像在 Facebook 上那样。 Instagram 暂时停止了改编并开始开发混合版本，但直到现在我们才知道它是如何工作的。 这在一周内发生了变化。在与记者会面时，该应用程序的负责人Julian […]
如果您经常使用 Instagram 快拍，现在看到您快拍的前 5 名中。他们是谁，Instagram 是如何建立这个排名的？ 这在社区中引起了很多讨论，许多人建议那些第一批用户将是你的跟踪者，不止一次看到你的故事的人，在你的个人资料上花费数小时或者是第一个审查你的故事的人。 不幸的是，对于许多人来说，您最喜欢的 Instagram 帐户位于的人列表的顶部，这并不意味着他们一直在跟踪您的个人资料。事实上，Instagram 并没有 透露这些信息，那么他们是谁？ 根据Instagram 产品负责人Julian Gutman的说法，正如他在The Verge 中解释的那样，名单上的第一批观众是与您最相关的观众。Instagram 算法能够识别出您经常与谁互动并将他们放在列表的顶部，因为它知道他们是您最感兴趣的帐户。 所以总而言之，顶部的人是你与之产生最多互动的人，尽管 Instagram 认为什么是互动？根据他们的说法，它可以是点赞、评论、访问用户的个人资料等等。 这对你有意义吗7 月1 日终于是流行的即时通讯平台 的故事 WhatsApp 因操作系统而正式停止支持一些移动设备的日子，这将意味着这些团队将无法再使用该应用程序，使其无法使用一个程度。甚至无法再次下载它。 受影响的计算机是：对于Android，所有拥有2.3.7之前版本的人，而对于iOS，所有7之前的版本都将遭受同样的命运，对于Windows Phone用户，该程序无法以任何方式下载。 尽管来自 Windows Phone 设备的应用程序将继续工作，但随着时间的推移，预计它将因不再接收公司将准备的任何未来更新而变得过时，尽管这需要一段 时间因为Windows Phone 更新将于 12 月 31 日停止推出。 同样重要的是，不能从这些设备创建或验证新帐户。 要命名一些将停止工作的特定移动模型将是： 诺基亚 诺基亚 206 和 208、诺基亚 301、诺基亚 515、诺基亚 Asha […]
Not something you own as a company. It is formed in dialogue. It’s something holistic, a set of shared beliefs among the company’s people, customers and associates. Do you dare to get started with brand building? We give you three tips! 1. Invest in a large reach! Identity Design, Illustration […]
Are you thinking about how to get new patients with Google AdWords? Every smartphone has a person. Yes, you read that right. And ironically, if you look closely, this phrase has a strong meaning. Scroll, chat, read, write, audio / video call, official meeting, shopping and more. With just a […]
Santiago, Chile.- All the time we say that the role of the Community Manager requires, among other things, the ability and interest to constantly learn. And although we have insisted that the dynamics of social networks and Social Media in general is so fast that the books do not contain […]
The hot topic when talking about children, screens and consumption in the 90s was that of the high violence of cartoons. The next hot topic – or perhaps the one that went in parallel – was that the little ones spent too much time in front of the television.Television was […]
Is it too early to talk about 2022 and the companies’ plans? Not really. Companies cannot leave everything to short-termism and must prepare in advance for things. In terms of strategy, 2022 is just around the corner.Just as companies should already be more than prepared for the future Christmas campaign […]
One of the topics that marketing and advertising analytics have been investigating on a recurring basis in recent years has been the importance of where brand messages and ads are served.For years, contextual advertising has dominated from a simple basis – at least in essence – about how to serve […]
One of the reasons that led to the VoD becoming strong among viewers was the publicity. Rather, the absence of it. Years and years of watching television and having to assume its very long advertising breaks led viewers to get fed up with that experience. The streaming platforms came with […]
The Super Bowl is a sporting event for the American market. In the end, really, the interest in those who compete and who win in that game, the closing of the football competition, is limited to that market.However, as a publicity event, the Super Bowl goes far beyond its primary […]
Ted Lasso has become, possibly, the great success of Apple TV +. It is true that The Morning Show was his first emblematic series, that it sneaked into the television awards of its year and that it achieved a wide echo in the media thanks to its cast of great […]
If consumers use the services of many of the tech giants, it is because in the end they are too comfortable not to. Time and again privacy scandals have failed to drive consumers to abandon these companies en masse.In fact, you just have to think how when it was announced […]
Brand safety has become one of the main obsessions of marketers and one of the elements that mark the agenda of companies. It is one of the reasons that impact advertising budgets, that generate panics and that gives material for studies and more studies on the advertising industry and what […]
Podcasts came back from the dead , grew up, and became a fad. Even with confinement and movement restrictions during the pandemic months, podcasts have continued to hold their golden moment. Audio listening has exploded , also driven by the growth of other related formats, such as audiobooks. Audio is […]
When it was announced in August that SkyShowtime, the new streaming platform for Europe that will offer content that is from Peacock and Paramount + in the US, was going to arrive in Spain, viewers jumped to assess the idea on Twitter. Of course, there were those who were wondering […]
Reaching Generation Z is one of the great obsessions of brands. The millennial are no longer young , leaving room for a new generation. As with their older brothers, brands have had to forget what they had learned and investigate again how to position themselves in the market and what […]
It may be that for decades they were maintaining certain guidelines of how ads should be and what advertising should appeal. Even so, the advertising industry has always been characterized by being able to adapt to changes and by being itself a space of constant novelty. After all, they must […]
The medium is the message. McLuhan said it and he was right. We can check it just by reaching into our pocket. Our smart-phone waits silently to share the next event of our life through text message, WhatsApp, recorded audio, photo, video, doodle, meme, or to intervene in real time […]
If there is one lesson marketers should learn about the rise, fall and fall of television, it is the one related to advertising. Television managed to exhaust its audiences and advertisements became a kind of drag. You could say that everyone hated advertisements and that advertising was at the top […]
On the film industry’s list of collateral damage caused by the pandemic, the latest James Bond film No Time to Die was one of the biggest losers. It was going to be one of the big premieres of 2020, after the spring of 2021 and it has finally stayed for […]
One of the criticisms that have been gaining strength in recent years about advertising and who appears in the ads has been the one that indicates that advertisers are not doing a very realistic job about who are the protagonists of their campaigns.In reality, advertising has never been very realistic. […]
The Christmas campaign is already around the corner. Vigo, that peninsular early Christmas adopter, has, in fact, already started the countdown to the lighting of its Christmas lights. Retail, although it has yet to go through the Halloween campaign, is already positioning itself to sell as much as possible at […]
If I think about the latest consumer decisions I have made, the presence of the ads has had a fairly low effect on why I have opted for one thing or another. I went to try a coffee shop because someone told me it was fine, I bought clothes in […]
One of the hot spots in criticism of advertising in recent years has been how campaigns continue to represent women. The studies have been happening and the criticisms that accompany them as well. Women did not appear as professionals, they were embedded in the stereotype of the housewife or they […]
In the first nine months of the year, advertising investment has grown by 15.5% compared to the equivalent period of the previous year, showing a figure of 3,754.4 million euros, compared to 3,250.3 million in the period January-September of 2020. In the specific case of September, investment would have grown […]
