While it is true that team sponsorships are essential within sports marketing , it is also necessary to have brand ambassadors, as these serve to give a defined face to the brand. With that thought in mind, Stance has come to terms with Houston 开曼电话号码表 Rockets star Chandler Parsons .The agreement between Parsons and Stance Socks, a company dedicated to the manufacture of sports socks, includes the constant participation of the player through their Twitter and Instagram accounts .It should be noted that Parsons currently has 178 thousand followers on Twitter, a social network where his account (@ChandlerParsons) was mentioned 1,598 times in the last 4 days, generating a total of 5 million 920 thousand 18 impressions and reaching approximately 3 million 190 thousand 234 users , not inconsiderable figures for any brand.
This is how Parsons joins Dwayne Wade as an ambassador for Stance Stocks, and will soon have his own line of socks, which will feature grip patches, extra arch support and sweat wicking.Next Sunday the 2014 Formula One season will start in Melbourne, Australia , a sport that is seen annually by 527 million viewers globally, however two days after its start the interest that the series has aroused within Twitter is awesome.Only between 4 p.m. and 5 p.m. on Friday the hashtag # F1 had an estimated reach of 5 million 184 thousand 286 accounts with an exposure of 9 million 785 thousand 382 impressions . The above figures are more impressive when we realize that these were the product of only 1,268 contributors and 1,599 tweets .
Among the most benefited by this great activity 搜索引擎优化 is the Mercedes AMG team , owner of the tweet with the most RT’s (77), also being the most mentioned account with a total of 92 mentions during that time, and which also received recognition from Twitter itself through his account @TwitterSports for his use of hashtags even on the track.