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The latest data from the National Institute of Statistics and Geography (Inegi) revealed that in Mexico there are more than 4 million 15 thousand dubai company email id list business units, that is, Small and Medium Enterprises (SMEs), which generate 72 percent of the country’s jobs.The latest data from the National Institute of Statistics and Geography (Inegi) revealed that in Mexico there are more than 4 million 15 thousand business units , that is, Small and Medium Enterprises ( SMEs ), which generate 72 percent of the country’s jobs .According to Forbes, 47 percent of small business owners have “zero knowledge” about whether their marketing efforts are effective, meaning the percentage of SMB owners who use a web analytics tool is below the average. 39 percent, as only 25 percent use management software with potential clients.

The analysis of the publication shows that a large part of the failures of SMEs is because their founders are unaware of digital marketing SEO EBL or traffic management tools , so they do not end up attracting the potential customers that the brand needs to survive.Specifically, less than half of SMEs use digital advertising, SEO, content marketing or video marketing , while less than a third of them had plans to invest money in these tactics in the middle of 2017.In addition, Mexican brands rely mainly on government financing programs, such as ProMéxico , which states that SMEs are responsible for generating 52 percent of Mexico’s Gross Domestic Product (GDP), however, 3 out of 5 SMEs are led by women .

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