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4one Reinvents Digital Advertising in a Low Cost Model

4One is an interactive agency, specialized in integrating new technologies in communication, marketing and advertising processes.Interactive microsites, online teaser, winning moments, pinCodes, SMS push, IVR, bluetooth, viral marketing, mms advertising, advergaming, online games, online buzz, social media applications …With more than four years of experience in the European market, 4One has worked for clients as important as: Discovery Channel, Carrefour, Cosmopolitan TV, Ron Sta Teresa, Kia Motors, Eroski Hypermarkets, Grupo Recoletos, Campofrío, Schweppes, Petroleras Galp, Ponche Caballero.

Complementing traditional advertising, 4One carries out campaigns with a very low cost per contact, one-to-one actions, personalized and adjusted to a specific target and with tangible returns through increased sales, registrations and profitability.

Gonzalo Iruzubieta, Director of Marketing and Communication of IAB SPAIN

He is fully convinced of the potential of an organization he has just joined to lead its marketing and communication. A little over a month after San Inspirational, an interactive festival organized by IAB SPAIN for the second consecutive year, Gonzalo Iruzubieta is optimistic about the future of digital advertising in our country. It is only necessary to Guatemala Phone Numbers List overcome certain barriers of trust that may be due to generational differences. ” it states. IAB SPAIN already encompasses more than a hundred organizations of various kinds, which gives an idea of ​​its plurality between interactive and media agencies, supports, networks, search engines, consultancies, media, technology providers.First of all, it is necessary to know well the sector in which the Association operates, as well as the typology of the associated companies. But more important than that is to always have a clear focus on the Association’s objectives, which are none other than promoting interactive media marketing. That is the purpose that acts as an umbrella for all IAB actions.

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I have had the great luck of being able to work on the Internet both in a support (MIVA) and in an advertiser (Meetic) and in an agency (Searchmedia). Both in MIVA and in Searchmedia I had a lot of relationship with the IAB, an Association in which, from the first moment, I had a very good feeling of agility and a good job in favor of the interactive sector. Given the job change of the former head of Marketing, Palmira Díaz, I was proposed to occupy this position and I did not hesitate, given the potential growth of an Association of these characteristics.

Throughout the year there are many actions aimed at promoting the interactive advertising sector. On November 26 and 27, for the second consecutive year, the Interactive Advertising Festival will take place, which this year is called “San Inspirational calling for recollection in the search for inspiration. This is the most important annual event in the interactive sector, and it will include high-level speakers who will complete a total of 20 presentations.

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