More than 2,000 Mexicans selected 10 brands as the most valuable this year, in a study revealed through the Brand Asset Valuator (BAV)The value of Malaysia Email Address a company depends on factors such as its brand reputation, purchasing power, among others. In Mexico, there are some with greater value for the consumer, as revealed by Young & Rubicam Group through the Brand Asset Valuator (BAV) 2017.The tool that measures the positioning of brands in Mexico and the world, revealed the list of the 10 most valuable brands for Mexicans this year, after measuring 1,500 brands from 116 categories.José Vargas, BAVLAB regional director; Natalia Berrio, VP of strategic planning at Y&R México; Héctor Fernández, CEO of Y&R México and Gonzalo Ramos, senior consultant at BAVLAB México.
“The BAV exists in about 51 countries. The tool has been in various countries for more than 20 years ”, commented Héctor Fernández, CEO of the agency.For this, the opinion of 2,860 respondents was considered, with four basic measurement pillars : energized differentiation, relevance, esteem and familiarity.How to keep in touch with your coworkers while working remotely.From this, it turned out that the following brands are the most valued:
The top ten shows that five of the brands are technological, which could be an indicator that Mexico is following the global wave that is SEO EBL increasingly focused on technology, internet and mobile.Against this background, Gonzalo Ramos, senior consultant at BAVLAB México, highlighted that:In Mexico, a country with a lot of presence of food brands in other years, this year they have dropped drastically. Now brands related to the internet world are leading.Thus, Mexico does not escape global trends and reflects this in the brands it considers the most valuable.