In recent years, online marketing has been a revolution. But, where is offline marketing for smes?
At a time when everything seems to happen through social networks, traditional marketing campaigns are a good opportunity for local businesses to increase their visibility and differentiate themselves from their competition.
Therefore, in this article we will see what is the importance of offline marketing strategies today.
In addition, we will delve into some examples of effective campaigns and give you a few ideas to implement these actions in your business or project.
Go for it!
*article with updated content in 2022
what is offline marketing and how does it work?
We are going to start by giving a brief definition of what we understand by traditional marketing strategies.
When we talk about offline marketing actions or strategies, we refer to all those that use traditional media as support.
For example, print advertising in magazines, radio or television ads, outdoor advertising on marquees or billboards…
And so, a long etcetera of actions that allow us to connect with customers without having to impact through social networks or digital media.
Ads in local magazines
what are the advantages of offline marketing for smes?
In the age of online marketing, it is easy for us to fall into what is known as digital fatigue.
And, for this reason, offline actions are perfect both to complement digital media strategies and to stand out from your competition.
But, in addition to these important advantages, these actions are associated with another series of benefits for companies that are encouraged to carry them out. Let’s see what these advantages are below.
In the first place, offline promotional actions, if they focus on the organization of events or visits to sector fairs, allow the direct interaction of the client with the product.
And, in this way, the brand becomes more memorable in the eyes of the consumer.
But, in addition, the company can obtain first-hand information from its potential customers.
What did you think of the product or service? What are the doubts that you have about it? Have they affected any type of improvement that could be contemplated for the future? What objections have they made to the purchase?
All this information is tremendously useful for the company, and more so coming from potential clients of your business.
On the other hand, some offline actions also allow companies to ensure recurring purchases. And it is that this recurrence is a necessity for companies when it comes to having a profitable business.
For example, thanks to loyalty cards with which customers can obtain discounts and benefits thanks to the recurrence of their purchases or referring new customers.
And finally, offline actions are tremendously useful to impact a certain area.