Facebook broadcast live the classic between Brazil and Argentina. This marks a turning point because it breaks the reign of the television monopolies.Argentina beat Brazil 1-0 in Melbourne, Australia, last Friday. But the news, beyond football, was in all india email database the media. The Brazilian Football Confederation (CBF) left the powerful O’Globo chain out of the broadcast, to which it did not sell the rights.And the most interesting thing (because it may begin to be replicated in other countries): it made an agreement with two low-rated state channels and with Facebook , on a new business model through new platforms.In this way, the CBF cut O’Globo’s historic monopoly after the station refused to pay the figure of almost 5 million dollars for the transmission of the meeting, which the organizers wanted.
“The agreement with Facebook inaugurates a new era of online transmissions , ” published Télam, the Argentine news agency. In this country, meanwhile, the game could be seen in the traditional way: Pay TV, through the TyC Sports channel, of the Clarín group, the equivalent of O’Globo in Brazil.”Mark Zuckerberg’s US company was responsible for marketing the spaces and is expected to earn $ 3 million for this work and deliver $ 1 million to the CBF,” according to UOL.Not a minor fact: the comments were made by the Brazilian sports star Pelé , who would have charged $ 130,000.
In parallel, the match was broadcast on two public channels of TV Brasil, one of them TV Cultura, the public signal of the state of São Paulo. Through SEO EBL these means, the CBF obtained extra income to the contract with Facebook.”The journalist Juca Kfouri , the Folha de Sao Paulo newspaper and CBN radio, said that the CBF’s change of course is part of an outpost of former managers of TV Globo who allied with the Indian businessman Lalit Modi , who seeks to break the monopoly of traditional television in sports shows with new platforms through its Take4Content company , ”said Télam .