A Third Of Consumers Prefer To Stream With Ads

One of the reasons that led to the VoD becoming strong among viewers was the publicity. Rather, the absence of it. Years and years of watching television and having to assume its very long advertising breaks led viewers to get fed up with that experience. The streaming platforms came with competitive rates, which did not function as a barrier to pay them, but also with the claim to see what you want, when you want and without ads. Consumers bought the model.

When the VoD market was limited to a couple of players and when the services that Internet users had to pay for were not so many, the idea of ​​accumulating paid Tunisia Phone Number List services did not seem so overwhelming. In the end, the bill was not that much, because you paid for this, that and at most one more item.All that began to change when television collapsed and everyone wanted their share of the streaming pie, to make sure they kept their viewers. In parallel, paywalls began to be erected in more and more places. Right now, in fact, almost all the general reference media have some system that limits access and encourages payment.

By having to pay more and more things, consumers began to saturate. In fact, a term was coined to talk about it: they had underwriting fatigue. Not subscribing to the services they had become used to seemed impossible, but getting new ones not so much. Only those who have a powerful name, as is the case with Disney, have managed to avoid the satiety of Internet users for payments. For everyone else, the accounts are complicated.For this reason, advertising returns: the new services that have appeared in the United States, that compass of where the streaming market is going, have already or opted only for models with reduced payments and ads or for offering the option of paying less and view brand actions.

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Consumers are responding. If you take into account that listicles on how to watch free streaming content in Spain are becoming more and more common, everything indicates that here too.The issue is not a hunch. It’s what the statistics say. A joint study by Future Today and the Variety Intelligence Platform has analyzed the perception that Americans have of AVoD, streaming with ads.

Consumers see it with good eyes, so much so that they believe it is the way to reduce or eliminate some of the things they pay for. 50.6% of those surveyed say that they prefer to use streaming with ads in order to reduce what they pay or directly not pay at all.The data is explained because consumers have reached their limit: they have tired of paying too much. 35.5% already plan to reduce their subscriptions in the next 12 months and 15% have already abandoned a streaming service in the last year.

The ads that serve them on these services are not yet burned out and are positively received by viewers. The dominant perception, according to the study’s conclusions, is that consumers believe that they are more relevant to their interests than those served by the usual TV.

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