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A Year Of Technological Changes For The Digital Marketing Sector

As is tradition, bigmouth media has released its predictions for 2011, this year jointly with LBi. The document predicts that 2011 will be a historic year for digital marketing in terms of technical and economic changes that have a significant impact on the sector.An Exciting Year for Digital Marketing,” the document focuses on topics such as the impact technical innovations are having as marketing activities expand to respond to the growing interest in mobile marketing and the introduction of Internet television. Given the buoyant market for mobile phone applications and the expected growth in demand for the new Apple iPad and other competing tablets, the retail sector will have to devote increasing efforts to exploiting these types of technologies.

The growing importance of Sweden Mobile Number Database these technologies will also generate renewed interest in technical infrastructures that support digital campaigns. Consumers’ expectations for speed and ease of use of web pages will put more emphasis on usability, with a greater focus on site architecture, analysis and measurement of received traffic.The report also indicates that three different disciplines will fight for control of digital budgets in 2011: although companies continue to elucidate whether social media should depend on digital marketing or online public relations, over the next year CRM departments They will also begin to claim this channel.

In the opinion of Andrew Gird wood, director of Media Innovations at bigmouth media, “2011 will also be the year that many companies will become publishers with companies around the world interested in creating original and quality content at the core of their strategies. of marketing. Content is king once again, and we expect to see an explosion of this activity as brands focus more on creating a positive user experience.

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On the other hand, in its English version, the document dedicates a part to the legislative change that will take place in March, when the Advertising Starndards Authority (ASA) extends the coverage of the Committee of Advertising Practice to the digital sector. Details on how this measure will affect online advertisers have not yet been released, but pay-per-click, display advertising and the websites themselves will undoubtedly be affected.

On this subject, Lindsay Menzies, CEO of bigmouth media, affirms that “there are many challenges that we must face in 2011, but few will talk about the intention of the ASA to increase its regulation of the digital marketing sector. Although there has already been some speculation about what exactly it will mean, and we encourage everyone to closely monitor the situation, which could have profound implications for everyone in the industry. ”

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