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Adlink Media Relies on “Behavioral Targeting” to Improve the Efficiency of Digital Marketing

The best marketing is the one that is efficient and, with the current economic crisis, this is better summed up than ever in actions with measurable results and a high return on investment.AdLINK Media, the AdLINK Group display advertising specialist, relies on leading providers of behavioral targeting technologies in Germany, France and the UK to offer their customers the ability to increase the efficiency of their marketing campaigns. It is cutting-edge technology that allows you to focus online campaigns with greater precision by targeting very specific user groups rather than launching them to a set of websites. Normally, online campaigns are planned according to the sites that respond to a user profile. With “behavioral targeting”, these campaigns have a direct impact on a specific and previously determined type of audience, regardless of the medium on which they are browsing.

Its operation is also Finland Phone Number List innovative. Thanks to this technology, information on browsing habits is combined in real time with sociodemographic information and consumer habits previously collected and filed in databases.In addition to the possibility of advertising in brand environments and reaching greater coverage than in other network media, AdLINK Media has begun to offer the possibility, in some of the markets in which it operates, to further optimize the segmentation of campaigns . In Germany it has used the technologies of United Internet Media and those of nugg.ad in France and the United Kingdom.

The good reception of this new product and its success mark the starting point in the use of these new technologies in Europe and show the positioning of the AdLINK Group as the main provider of comprehensive online marketing solutions on the continent.“Thanks to behavioral targeting, AdLINK Media offers its display advertising clients the real possibility to precisely reach their target audience thanks to extensive targeting possibilities. It is an invaluable help to increase the impact and efficiency of the campaigns already available in Germany, France and the United Kingdom, and which will soon be extended to other countries where AdLINK Media is present ”, says Stéphane Cordier, CEO of AdLINK Group.

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