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Advertisers Pay Up to Five Times More for Ads in Ipad Apps

The arrival of the iPad, the new Apple TablePc is undoubtedly revolutionizing the technology sector, the media market and especially the advertising sector. And it is not for less given that currently, advertisers are paying up to five times more for those ads or advertisements integrated in applications for the iPad, than what they pay for advertising on Internet sites.Online ads make up only a small portion of media companies’ ad revenue, and media companies don’t yet know if print ads will return to pre-recession levels.

However, early data indicates Bahrain Phone Numbers List that the iPad offers the media an additional way to generate ad revenue. This supports hopes that Apple’s touch-screen wearable devices could resurrect the economic model of online advertising.”I think it will redefine the media industry and also how advertisers connect with our audience,” said Lou Cona, executive vice president of media giant Conde Nast Media Group, which publishes magazines like Vogue, GQ and Wired.

Still, many things have to go well for these types of devices to become a major source of income.First of all, journalistic content programs (apps or applications) will have to be interesting enough for people to use them for long periods of time, especially in cases where the media tries to charge for news applications, since users can prefer free content on the web.In addition, TabletPCs would have to become popular, but without becoming so common that advertisers lose interest in paying an extra or overpriced for a space for an exclusive market seen as higher income.

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Among the reasons why the media do not make as much money on the internet as they do on paper is the fact that online space is unlimited, which is not the case in newspapers. Advertisers may also prefer internet ad networks, which offer discounted prices for unsold space.This supply and demand problem does not occur on the iPad, as its applications have limited space and ad networks do not reach there. In addition, the programs offer novel interactive options that interest advertisers.

It is curious to look back and see how everything has evolved. The progress of new technologies and forms of communication have changed our habits, and today it would be difficult to understand how to survive in such a globalized world in which the Internet has become the most widely used means of communication, surpassing television, radio and traditional print media.

Clearly this new “world order” has made traditional marketing and advertising strategies look out of date. Despite the fact that all of them continue to have practical functionality and utility for brands and companies, it has been the technological and digital revolution that has generated a change of course in this regard. The proliferation of social networks and media, mobile technology, the impulse of online video and even email have given rise to a new scenario in which marketing has established itself as a regular tenant.

We are therefore facing a decisive moment where our environment is changing rapidly, accommodating each of the ingenuity and technological advances of the new digital age. With them, our way of communicating and even relating to us is being transformed, giving rise to new trends and social habits. Logically, this implies that many of the Marketing and Advertising formulas and strategies have to be reinvented to adapt to this new generation of new consumers.

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By advertising, we understand the form or technique used to disseminate or inform people about a certain product or service through the media in order to motivate their consumption. Obviously the main requirement of any commercial and advertising strategy is based on detecting the “scenarios” where the attention or interest of consumers is focused to intervene and act on them by putting into practice all kinds of commercial actions.

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