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Advertisers Slightly Increase Their Outlook on Ad Spend

Advertisers have increased their outlook for advertising spending for the coming year according to the new report from the company Magna, which provides new data on the forecasts of advertising investment that deduces in this way a smaller decrease in market data.In this way and according to the data in this new report, the forecasts for the decrease in advertising revenue are reduced to 1.3 percent for next year, as opposed to the 2.1% expected according to the forecasts of just three years ago. months, which equates to an overall growth of 1.2 percent.

Globally, advertising revenues would reach 159,000 million dollars for the fourth quarter of 2010, coinciding with the moment in which a greater recovery of the Bosnia and Herzegovina Phone Number List economy is expected.These figures reflect a moderate rate of decline compared to the decrease in revenues of 13% experienced during the third quarter and 18% in both the first and second quarters of the current year.For the fourth quarter of 2009, advertising revenue is expected to decrease by 9 percent compared to the same period of the previous year, which remained unchanged from the estimate made in July.

Alliance between Telefónica and Bems for the commercialization of BIDI codes

Bems, a Spanish company specialized in the commercialization of solutions based on BIDI codes since 2006 and with a presence in several countries in Europe and Latin America, has reached an agreement with Telegenic International to promote BIDI codes in 12 of the countries in which the Company operates in Latin America.This commitment to two-dimensional codes, BIDIs, is part of Electronica’s strategic plan to strengthen the Latin American market, making the best and most innovative tools available to its clients to enter the new era of mobile solutions.

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Bems is the reference company for BIDI solutions, having developed solutions for Brands, Distributors, Intermediaries, public and private Institutions, Retailers, Media Groups, etc., from Warner Brothers to Yell or Bacardi, achieving a balance between technology, creativity , functionality and efficiency.

The BIDI codes have come to stay and are used more and more in the field of marketing and mobile Internet services, replacing the physical support of an airplane boarding pass, a ticket to the cinema, a membership card, a card loyalty, a promotional coupon, etc. They are scanned at the redemption point with similar readers those that we can see in hypermarkets.

In addition, sending an SMS or MMS, making a call, saving a business card or connecting to an Internet address are some of the actions that mobile phones can perform automatically after capturing a BIDI with their camera. In this way, access the latest news from a news item that appears in the newspaper from the mobile phone, watch a trailer for a premiere, take a virtual tour of a flat for sale, access a new car model or carry out a banking operation. , it will be easier to link the offline world with the online world through BIDIs and mobile phones.

The BIDI codes, which began in Japan in 2003, are being incorporated globally in all the countries of the world, promoted by network operators. Telegenic and Bems will implement the interoperable standard for two-dimensional codes, based on the recommendations of the GSM Association (an association that represents the interests of the mobile communications industry), thus allowing compatibility with the rest of the operators, not only in Latin America, but also in the rest of the world.

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