During the month of October 2021, advertising investment has reached 596.1 million euros, growing by 3.3% compared to the equivalent period of the previous year when the registered volume was 577.3 million euros.As a reminder to point out that the data in this press release includes those media and supports not directly controlled by Indexation based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.
As we have been doing since Jamaica Phone Number List the beginning of this year, the comparative data including 2019 are shown below in order to offer a more realistic scenario in terms of evolution. In such a way that the data can be compared with those of a period exempt from the effects of the pandemic and the measures adopted, which have significantly affected the advertising sector.
Advertising Investment in the Travel Sector Will Accelerate Its Growth From 24% in 2021 to 36% in 2022
Travel industry advertising is poised for rapid growth as brands reestablish relationships with consumers after the big break in 2020, according to Zenith’s Business Intelligence – Travel report, released today. Zenith expects travel advertising in the 13 key markets * to grow by around 24% in 2021, twice as fast as the advertising market as a whole, before growing by 36% in 2022 and 19% in 2023.
As international travel begins to recover, travel brands must rebuild their relationships with consumers, adjusting to the reality of post-COVID travel. Brands will need to redirect their communications to different audiences while adapting to the decline in business travel (as companies manage their international business with remote meetings), address consumer concerns about travel sustainability, and meet the growing demand for low-carbon travel.
Travel advertising was one of the categories most affected by COVID-19. The travel advertising market lost almost half of its value in 2020 (46%), while the advertising market as a whole declined by only 4%. Zenith estimates that travel ad spend fell from $ 18 billion in 2019 to $ 9.7 billion in 2020.
The pent-up travel demand will drive rapid growth in travel ad spend in the coming years, but it will be a long way to regain pre-pandemic investment levels. Travel ad spend this year will still be 33% below its 2019 level, while the ad market as a whole will be 7% above. We will have to wait until 2023 for the travel sector to exceed the investment levels of 2019, when it will reach 19.6 billion dollars.