INTERNATIONAL.- The advertising affects us in many ways, but the first time we see a commercial, we usually arrives in a special way. It may be related to your mood or the time of day you see it, but the first impact always says something … or nothing, which, if it happens, is usually serious for a brand. But the latter is unlikely to happen, especially if there is an element of emotion.And yes, I like to insist on emotion, because in most cases, we become followers of brands by affective impulse, because something has identified us at some point in emotional terms.
The intellect has little to do with it. If they Central African Republic Email List tell you that an unknown brand is of better quality than the “usual”, it will be very difficult for you to change it. You will probably try it and you could even buy both, but even in these times of total globalization, the common people maintain their loyalty with the products that “they have bought all their lives”. But if there is the slightest doubt, given so much new offer, how do you think a traditional brand can continue to retain its customers? You guessed it! Through emotion, again.
I share with you a recent commercial in which this resource is used in a context “nothing new” or “more of the same”, if you want, but still, as the title of this note says. Do not say that it does not produce anything … because In this case, the predictable not only does not alter the objective but also generates a kind of relaxation in the viewer because it is known in advance that there is something warm there … the music, the simplicity of the images make the commercial absolutely charming. And music does its thing too.
A new app for travelers
In order to facilitate the purchase of tickets and tourist packages, the Despegar.com agency has just launched a mobile application that allows you to make quotes from your cell phone.The application is available for iOS and Android and, according to the company, it is the leader in tourist application downloads.The new tool aims to provide a solution for those travelers who do not have their itineraries well defined and who decide on the destinations to follow. In this way, the company adds this facility to its web platform.The application is free and is divided into flights and hotels. Both search engines allow you to filter the results by destinations, prices, airlines and hotels, ordering them on a map, to have an overview of the trip.
An interesting segment is “Hotel for today”, which automatically registers the user’s location and indicates the closest Central African Republic Email List available hotels.The functionalities of the application allow the user to monitor the status of the flights, access tourist guides of the cities and activities in each place. It is also possible to use size, measurement and currency converters.On the occasion of the launch, Edgardo Sokolowicz, IT manager of the company, pointed out that the technology currently used by them is on par with that of the rest of the world. He also assured that the application was prepared and tested for months in order to be of maximum help to users.