In summer, in order to better reach consumers, brands have to focus on launching marketing actions on social media.The three months that summer lasts , mean changing our way of life and that is because vacations, increased hours of sunlight and Anguilla Email List good weather invite us to spend more time on the street and that is why users are more receptive, paying more attention to ourselves and this leads to a general increase in consumption, something that is also favored by the summer sales.The highest investment by Spanish consumers during these months, as shown by a study by Tiendeo, is dedicated to clothing and footwear (65%), followed by supermarket products (63%) and household products (31%). To meet this expense, Spaniards, according to this same study, tend to go to digital catalogs and brochures (85%), paper brochures (60%), search engines (28%) and brand apps or websites (27%) .
According to Eduardo Esparza, Country Manager of Webloyalty, “although companies decrease their activity during these weeks, they should not allow themselves to do the same with their presence on social networks and that summer is a perfect opportunity to connect with customers at the moment in which they are more willing to consume, prescribe or keep a pleasant memory of brands and products ”.
That is why, due to the special characteristics SEO EBL of summer, the content strategy in networks must adapt to it. That is why firms must take into account their profiles on social networks in order to reach the largest number of audiences during this time of year, which can be very difficult.