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Content And Video Marketing, Necessary Integration

We are going through a hybrid cycle between the traditional Web where Web positioning and SEO actions tending to increase the presence of relevance and the traffic of users attracted by a satisfaction of interests, is perfectly combined with the online marketing strategies that brands they are launched on social networks in order to fulfill a double objective; on the one hand, the identification and satisfaction of interests and needs and, on the other, the consolidation of the branding associated with the brand.

2010 has been lavish in Russia Mobile Number Database innovation and technological advances and we have witnessed the boom in smartphones as powerful platforms for advertising, marketing and bringing brands closer to the interests and needs shared by users. We are therefore approaching the announced Web 3.0 where the mobile network will mean a change both in the parameters that govern positioning and in the variables that make up marketing strategies.

But the arrival of the mobile Internet also modifies one of the most relevant aspects of the new model, one of the variables without which it is not possible to achieve a good positioning, or even to launch a marketing campaign; the content.

Web 3.0 incorporates video into our lives as a marketing tool, not in vain, we can already find numerous online marketing campaigns on social networks that use video as a way to publicize their products. With a more than solid foundation, it is not necessary to delve much to know success stories in which brands have achieved substantial increases in sales figures as well as generate powerful and massive impacts on users.

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The integration of content to video marketing advances with the same dynamism and vertiginous with which the network does and its impact sequence can be optimally measured in the reception of the message, its propagation and the capacity of the image and the sound in the primal memory of the human being, which makes it easier for him to remember the message and therefore always keep it in mind.

To increase the efficiency of the communication of a message it is necessary to keep in mind some variables.As we advance in the aforementioned relationship, more senses appear involved and, therefore, greater effectiveness of the message transmitted.It is therefore time to start keeping video marketing in mind to delve into the needs of our potential clients and for this, we focus on the keys to make it an efficient integration.

One of the most common mistakes, specifically by the entrepreneur and SMEs, lies in the fear of change – inherent in human beings, changes always produce concern and certain doses of fear in the face of an uncertain future – however, it should be borne in mind that, think doing so “when the brand is more consolidated and the growth figures have increased” may mean missing a great opportunity to advance our business plan now.The rise of content in this form contemplates exponential growth, so it is not difficult to think that the positioning of content will become increasingly complex as competition increases.

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