A marketing plan is essential for companies and you have to take advantage of the beginning of the year to relaunch it. Here is a Decalogue so you can boost your marketing plan for very little money.Set realistic goals. It is important to be realistic about what you hope your business will achieve in 2011. With limited resources, you need to focus on the things that are in your budget. You have to review the marketing plan of the previous year, to see what things have worked and how they have been achieved.
Take inventory of marketing tools. It is not necessary to use new tools if we cannot afford it, we simply have to give a different touch to the ones we have, updating them.Don’t put all your eggs in the social media bin. Traditional media still work. Social media is an important part of the small business marketing plan and is key to connecting with users. But you don’t have to focus solely on them if you have a marketing plan with a mix of media that includes different media.
Embrace value-added marketing. Find creative ways to offer your customers the best value Singapore Phone Number List for their money with your digital marketing plan. For example, give them a free informational ebook or a new product sample.Mutually use the benefits of marketing to maximize resources . Teaming up with other companies is a great way to maximize your marketing resources.
Focus on customer feedback . With the advent of social media, consumers have more power than ever to raise their voice and talk about a company on the Internet. You have to listen to them and take advantage of their ideas.One of the most effective ways to promote a business is guerrilla marketing. You have to find different ways to get them to talk about your small company. On the Internet there are countless pages that serve as inspiration.
Create an application for the brand.We must assess whether to add an application to the marketing tools, carefully analyzing if we need it and what we are going to offer our customers.You don’t consider hiring a guru in your budget, but that doesn’t mean you can’t take advantage of their knowledge. Subscribe to the newsletter, visit their blogs or follow them on social networks.
Use some resources from social media marketing . Social media has been shown to be essential in marketing plans, however you have to have realistic goals. It is better to start by dedicating an hour a day to be on Facebook, Twitter and other similar networks.