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El Corte Inglés Reaches Out to Young People With the World Fashion Tour

With the aim of approaching young audiences, El Corte Inglés created for the launch of its Young Fashion – Summer 09 campaign, the concept “World Fashion Tour”, which consisted of a trip through the world of trends through three cities : Los Angeles, Santorini and Melbourne.The Adtiviti agency was in charge of designing and executing the entire online creative strategy. For this purpose, a microsite was created for the occasion: an online promotion where buyers of WFT garments could win a tour of California for 5 friends in the purest rockstar style and ending at the Outside Lands Festival in San Francisco. To participate, they only had to create an original album cover in a rock star pose.

Media Contacts, Havas Digital’s interactive media agency, was in charge of designing the online Cambodia Phone Number List media strategy, which was developed on music sites, portals, TV sites, blogs and social networks. Using special formats such as pre-roll videos and customizations. In terms of results, the campaign impacted 5.8 million unique users, and reached an average click-through of close to 1%. Highlight the results obtained by the campaign on blogs (fashion, trends, music and leisure) and social networks, such as MySpace, and Tuenti. In the latter, the event created by WFT received more than 110,000 visits.The microsite obtained more than 290,000 visits in just three weeks and obtained more than 9,400 new registrations on Doblecero.com. Of these, 3,000 participated in the promotion by taking a picture with their friends and designing a cover. A great success considering that to participate they had to make a purchase in the indicated brands of more than 25 euros.

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zanox presents its new Code of Conduct for advertisers

This new Code of Conduct includes tips and advice in response to your international market.zanox, a global leader in results-based multichannel commerce with a strong focus on affiliate marketing, presents an expanded version of its Code of Conduct for all of its affiliate network players (advertisers and affiliates). In addition to this expansion, a review and restructuring of its guidelines has been carried out.The guidelines and guidelines of this new Code of Conduct for advertisers will result in a more attractive and transparent cooperation with advertisers, so that affiliates, for example, are updated on all the conditions for affiliate programs, reasons for cancellation or commissions. . The objective of these reforms is to establish a symmetry in the demands of quality and transparency of both parties and, in such a way that ideals of conduct can be defined within the organization. From now on, this Code of Conduct drawn up by zanox will be periodically expanded and will draw up guidelines for internet developers.

As a global leader in results-based multichannel commerce, zanox with this new Code of Conduct continues to lead the creation of international quality standards. Likewise, zanox has wanted to include in it, norms such as the protection of youth and childhood they call it with which the zanox Code of Conduct already takes into account, the vocabulary of the Association for the Assessment of Internet Content or ICRA (Internet Content Rating Association) belonging to the Family Online Safety Institute or FOSI (Family Online Safety Institute). Furthermore, all guidelines are based on the success stories of its brands and advertisers in the international markets in which zanox is active.

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In order to clarify the guidelines of the Code of Conduct and avoid redundancies with the general terms and conditions, the revised version will make no further special mention of the areas that have been declared inadmissible by the general terms and conditions of the company. Together with all these concepts and guidelines of this new Code of Conduct for advertisers, greater information and increased results are achieved for all members of its global network.According to José Luís Divisional, CEO of zanox in Spain, Portugal and Latin America, this new Code of Conduct “is a response to the demand of all the actors of the global zanox network (advertisers and affiliates), which will benefit all their practices within the affiliate marketing ”.

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