This is the name of the marketing game today. We all know that customers are more likely to buy from suppliers with whom Cambodia Email Address they have a relationship. But how do you build and maintain this relationship? You think about things from the customer’s point of view. For example, I recently bought a pair of cross-country skis. Shortly after buying it, I realized I wasn’t sure whether to wax or not. However, the dealer expected this question and automatically sent me an email containing instructions for cross-country masks, among others. It feels like reading my mind!
That particular email has been of great use to me. There are links to videos with expert advice on cross-country skiing techniques. There is a SEO EBL to a snow report so I know where the best cross country ski conditions are. There was a link to the vendor’s technical service in case I was ready to set it up. There is a link to a clothing store so I can prepare for my next trip. The email answers questions and provides information I didn’t even know I needed – until I read it all.
I got this email about three weeks after buying my skis. This gave me enough time to try out my new toy, which also gave me enough time to realize that I wasn’t sure about some of the finer details of my skis and had to ask someone a few questions, which they were brilliantly looking forward to. . Your product or service may warrant a different schedule, but the point is to think strategically.