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Email Marketing – The New Must Have in Your Marketing Tool Kit

Every plausible definition of good marketing, places customers at its heart. Whichever way you look at it, whether you love them or hate them, satisfying them is the surest route to improved sales and bigger profits. Customers Ireland Email List feed you, clothe you, and pay your bills.It is generally accepted that it is five to six times less expensive to keep a customer rather than to go out and get a new one. Ask anyone with sales experience and they will tell you how much better the atmosphere is and how the sale is made more easily where the two sides have already done business together. You already have a relationship, they already know you.. And few, if any are giving you all of their business.

Yet according to research from the Henley Center, 80% of customers believe they are not valued. Not surprising when you consider that the SEO EBL approach still adopted by many companies is to only make contact when something needs to be sold, regular communication through email marketing would be more beneficial.Research by APA indicates that 67% of lost opportunity is simply through indifference brought on by lack of contact and you can see why, in today’s increasingly competitive marketplace that developing an ongoing dialog with customers is vital if companies are to succeed. Customers should not be viewed as on-off switches – approached in the right way they are volume dials!

So is it time to turn up the volume on your email marketing!. By communicating with our customers we start to appreciate their needs and wants, and importantly what motivates them to buy – especially from us. Unintentionally, we start to focus on developing our ‘share of customer’ to sell more to each of our now more loyal and committed customers, to the exclusion of our competitors. A far cry from the old fashioned ‘share of market’ approach still adopted by many.

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