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Enter or not the QR codes

México, DF.- Current trends indicate that customers are more likely to be persuaded using digital tools such as social networks, blogs, advertising, displays and QR codes (Quick Response Code)México, DF.- Current trends indicate that customers are more likely to be persuaded using digital tools such as social networks, blogs, advertising, displays and QR codes (Quick Response Code).A study carried out by Carat indicates that during 2013 the advertising investment will register a growth of 3.7 percent, while for 2014 it will reach 5 percent.They put the brand at the forefront: most consumers perceive this element as something new.

They have a great level of reach: they can Brazil Email List be placed in print and digital media.They allow to create a database: it allows to know the consumption habits of the clients to potentiate strategies.Running a QR marketing campaign is cheap: there are tools to create free codes and the dissemination campaign requires an effective knowledge strategy.Likewise, a study by the Mobile Marketing Association (MMA) establishes that the investment in recognition systems through smartphones is 164 million dollars and is expected to rise to 356 million dollars by 2015. However, only 12 percent of consumers use them.

An example of the use and innovation of QR codes (Quick Response Code) was their implementation by the Ganesha Group Agency for the creation of interactive obituaries. This work earned him triumphs in two of the most prestigious international advertising, marketing and communication festivals.

Twitter undergoing a complete makeover

According to the Twitter team in its official blog , the synchronization of direct messages between applications will be very useful to avoid the user having to read the same message over and over again when accessing the Brazil Email List application from different platforms. In addition, the popular microblogging network has enabled this update for all mobile devices based on Android, iOS and OS X, as well as access to the service through twitter.com, mobile.twitter.com and the official TweetDeck application .It’s actually taking a huge burden off users, as it was even cumbersome to have to see the notification everywhere.In addition, the new version for Android , iPhone , iPad and the website for mobile devices also incorporates improvements in the search function, where now you can have access to the full biography of the person you are looking for and it will be possible to access related accounts .

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The update for iOS also incorporates a new window to respond to ‘tweets’, and in the case of Twitter for Mac, the Interactions tab is now available, as in the rest of the versions for other operating systems.And as expected, the better results, the more changes. Twitter did not want the language to be a limitation for communication and information flow, and implemented, in the first instance, a translator integrated with Tweetdeck, and in view of the success obtained, they launched the same function for Windows Phone .

Now is the time to knock on the door of the Web, where it allows tweets that are not in our language to have a link at the Brazil Email List bottom where we can request a translation. This sounds very similar to what already happens with Facebook and translations. The translations are carried out by Bing , which by the way has not completely enchanted the user as it throws certain errors.

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