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The BBC joins the gaming trend by announcing that it incorporates eSports into its programmatic bar, which is why it will broadcast this type of tournaments and competitions. We tell you why it enters this world.The BBC joins the gaming trend by email marketing database dubai announcing that it incorporates eSports into its programmatic bar, which is why it will broadcast this type of tournaments and competitions. We tell you why it enters this world.ESports are becoming more and more attractive for the big brands and for the ‘conventional’ media, it is no longer only platforms such as Twitch, Youtube Gaming, Hitbox or Mirrativ that are betting on this market, now there are also the large networks of media.Now, the BBC will also broadcast content for gamers. His bet is big, after reaching an agreement with Gfinity, the company in charge of organizing the Elite League Series One, the largest league in the United Kingdom, will cover the CS: GO, Rocket League and Street Fighter V competitions , which they award prizes over $ 295,000 (or £ 225,000).

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Why is the British chain betting on eSports? The BBC has been trying for a long time to adapt to the new consumption habits of audiences , with new productions, and the launch of its streaming platform (like Netflix) tries to reach them. This includes a segment that has gained much relevance worldwide in recent years: gamers.It happens that eSports do not stop gaining interest from the big brands, only during 2016 they represented revenues of 492.7 million dollars , but that is not all, it is projected that by 2020 they will exceed one thousand 480 million, with annual growth rates of the 32 percent, according to Statista data.

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To measure the appeal it generates, it is enough to mention that last year there were more than 256 million viewers, a figure much higher than SEO EBL the 119 million who watched the Super Bowl . Driven by the large number of tournaments and types of games that make them up.The BBC joins Sky in broadcasting this type of event, the British also announced at the end of last year an investment of more than 1,550 million dollars for eSports. In the United States, ESPN is the one that has business in this market and in Mexico there is an attempt by TDN.

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