Eyeblaster, the premier leading independent provider of integrated digital advertising solutions, today published “The Digital Horizon: A Chasm Between Expectation and Execution.” Eyeblaster partnered with TNS to provide a global vision of the digital market, assessing the current weather and conditions in agencies.Current market conditions show that there is a great gulf between the evaluation of cross-platform campaigns and the true integration of the same, almost 67% of the respondents cited that they carry out cross-platform campaigns, although only 12% are integrating the data. The study also confirms that advertisers are comfortable with brand awareness goals through online advertising channels.
“This study proves that platform integration is a top priority among advertisers, whether Dominican Republic Phone Numbers List they are digital or not,” says Gal Trifon, CEO and Co-founder of Eyeblaster. “There is a gap in today’s advertising infrastructure, and Eyeblaster is committed to closing it with more effective cross-platform campaign management.”44% blame the lack of metrics to measure impact and return on investment (ROI) 37% mention the lack of practical cases that demonstrate the effectiveness of multiple platforms
34% cite the lack of technology.Total market spending is expected to increase by 30% in the next two years, with a third of it experiencing growth of 50%. When asked the following question: “Once trained to accept digital advertising, which channel will have the greatest impact?” Respondents answered that both television and mobile communications will be the highest considered for both brand impact and response campaigns.
Marketers identify the relationship between offline-online channels and the dual role between brand and response, ”says Don Ryan, Vice President of Technology and Media at TNS. “The days of distinguishing between one channel and another in terms of brand or response are long gone, and the next step is to bridge the gap between implementing campaigns on multiple platforms and evaluating their effectiveness.”The study was conducted in March 2009 among 400 marketing executives from North America, Europe, the Middle East, Africa, and Asia Pacific. For more information about the state of digital advertising, download the Report here .
In 1999, Eyeblaster was among the pioneers of rich media communications. Today Eyeblaster extends its innovative heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers, and media to manage campaigns across digital channels, including online, mobile, and gaming with a wide variety of formats, including rich media, video, display, and search. ACM is a robust, integrated, and easy-to-use platform that enables clients to focus on campaign strategy, creativity, and media efficiency without worrying about the technical complexities associated with managing online advertising campaigns.
TNS is an international market penetration and information group. Its strategic objective is to be recognized as a world leader in providing value-added information and studies that help its clients make more effective business decisions. TNS offers innovative thinking and excellent services through a network in 80 countries. Working together with its clients, TNS provides high-quality information, analysis and insights that improve the understanding of consumer behavior.
TNS is a leading global provider of services tailored to the needs of each client, combining its industry knowledge with its experience in product development and innovation, branding and communications, stakeholder management, retail and marketing. buyers. TNS is a provider of consumer dashboards, media intelligence, and audience measurement services.