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A hypnotic flashmob for the “other” music
Making music in Latin America has always been easy; live off of it, not so much. Despite this and UK Phone Number Database List as a challenge to conventions, every year more people make the decision to dedicate their lives to what they passionately love. Fortunately, the Internet and social networks in particular, allow artists to spread their work without having to wait for a record company to record them, or for a radio or TV channel to broadcast them. But how to stand out from so much video? Recording a flashmob can be a great idea, especially for “other music”.
And what is the ‘other’ music ‘? Only one way of labeling the current trend, the one that differs from what is traditionally disseminated by the media , because it has a lot to contribute in terms of content and development, the music that takes the roots of the people and mixes them with current trends, folk fusion music. That music requires another form of delivery, another form of marketing and for that, a flash mob is ideal.
The Ensemble Transatlantic de Folk Chile no was formed in 2012 and arose from the concern of the musician Ernesto Calderón (in the photo) who, after spending a season in Europe attending many root music workshops, thought it would be good to put together a passionate group by searching for sounds. He summoned a few and many came. Today, the Ensemble has among its ranks around 60 musicians, including Chileans and foreigners.
How have they become known? Through social networks . In a short time, the group has made massive presentations in Santiago , Valparaíso , Chiloé and Arica and the expansion projects include countries in Latin America and Europe. It is about bringing together so many passionate people that, together, they form a single ensemble and can integrate and interpret the sounds of the world.
A great initiative that continues to be promoted through its Facebook and YouTube, with several videos of the latest performances, plus contributions from the attendees who, little by little, are getting to know this attractive musical world and are surprised.One afternoon, during the last performance in Valparaíso , the group performed a flash mob that hypnotized the passers-by of the city and was presented last night.