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Instagram as the marketing and advertising “filter” for the success of a brand

Currently, we are facing an era in which social networks have become a platform that, rather than expanding the space where we can share our daily lives, allows commercial brands to show the work team, achievements and news behind large industries. Mexico, DF Currently, we are facing an era in which social networks have become a platform that, more than expanding the space where we can share our daily lives, allows commercial brands to show the work team, the achievements and news behind large industries.According to an article by the North American technology company HP, Instagram offers certain advantages to publicize brands and the benefits that this app can bring for the dissemination of information. These are the key points that HP highlights in their article:

Know the statistics on Instagram: thanks to Statigram, an analytical tool for Instagram, we can know which photos are the most viewed, number of comments and “likes”.It is important to know that by following these recommendations, a brand can get implicit publicity and even create campaigns that integrate consumers to the image of the products. The use of Instagram allows, before anything else, to highlight the creativity of the products they consume and in which they would like, perhaps, to perceive some change.For example: a very commercial brand like Starbucks offers a couple of promotions and even prizes to consumers who share on social networks and images from Instagram, Flickr, Pinterest, among others, what they do while they are in an establishment eating or simply drinking a coffee.

According to a monitoring carried out on the Instagram profiles of sports brands with the greatest impact on society such as Adidas, Nike and Puma, we detected that their marketing and advertising strategies have made great efforts to position them on social networks, with attractive campaigns and images. that show their products and reflect the feelings of consumers.The leader among these three brands is Adidas, with more than 3 million followers on Instagram and only has 227 photographs. According to the Nike profile, his number of followers exceeds 1 million and has 588 photographs. For its part, Puma on its Instagram account is credited with 920 photos and 104,630 followers.

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Trends vs Neuromarketing

Consumers always notice that a product looks nice or has a beautiful packaging. They buy influenced by emotions and appearances. That is why to generate a better packaging you have to delve deeper into the subject and not only take trends as references.Consumers always notice that a product looks nice or has a beautiful packaging. They buy influenced by emotions and appearances. That is why in order to generate a better packaging, it is necessary to delve deeper into the subject and not only take trends as references, as suggested by the Barcel spokesperson in his conference at the 4th National Marketing Congress, where he indicated that “ it tries to understand parking trends and capitalize on them considering the needs of the brand and its target audience ”.

Definitely with the aforementioned aspects we Costa Rica Email List can come to the conclusion that neuromarketing must be present more than ever, and not for a season but because this has a lot to do with new trends in neuroeconomics. The role of neuroeconomics consists of being able to explain from neuroscience how the human brain solves problems and deals with decision-making.In the world of decisions, it is often necessary to reflect the existence of intelligent opponents who seek the maximization of profits. Based on this, NeuromarKeting arises, which in the first instance must be understood as something alien to a process of manipulation or human behavior and which aims to favor and help offer quality and competitive markets.

Understanding the world of Neuromarketing requires first of all to find a correct theory based on economics to be able to describe the individual and collective behaviors of a given society. Likewise, it is also necessary to understand brain theories and analyze the use of new imaging technologies in order to understand emotional and impulsive involvement. Finally, it is necessary to know how the human brain processes emotions crossed by meanings and not information, which is what the human brain does when people consume or learn.

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