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Las Redes Sociales Acaparan Gran Parte De La Publicidad Online

The emergence of social networks on the Internet in recent years has generated a new role in terms of the advertising distribution of online advertising. In this regard, and according to data from a study carried out by comScore, one in five advertisements on the internet in the US is seen on this type of website.The study itself highlighted the important growth and presence of social networks as well as the importance and acceptance of them by brands and advertisers as advertising support.

The data of this study Cyprus Mobile Number List indicates that the pages of the social networks accounted for only 21.1 percent of the display ads on the Internet in the United States. Among the most popular social networks, MySpace and Facebook top the list of most popular sites, encompassing more than 80 percent of the Internet’s display ads.According to Jeff Hackett, senior vice president of comScore, “Since large social media sites can deliver high reach and frequency on specific segments at a low price, it appears that some advertisers are looking forward to using social media pages as a new advertising vehicle. “.Last July, companies such as AT&T, Experian Interactive and Ask Network, from IAC / Interactive, were the three largest advertisers on social networks.

Even so, there are many observers who believe that despite the great popularity achieved by this type of networks, there are doubts about whether they can really be profitable effectively considering that the prices of advertising are significantly lower than those of portals such as Yahoo or AOL. Something that, however, can allow large advertisers to acquire many more advertising space and negotiate the price of them.

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VIP: The first video commercial between pages of paper

When everything in the world of advertising seemed to be invented, added to the difficult situation of the sector itself and the crisis of the written press, we received an innovative and striking advertising proposal baptized as “VIP” (for the acronym in English of video in print, printed video) that integrates the video advertisement as an advertising medium between the paper pages of a magazine.

Entertainment Weekly, a weekly US publication, will be a pioneer in this new advertising modality by integrating a video between its pages for the first time in history, although for now it will only reach its subscribers in New York and Los Angeles.Its operation, similar to that of the already classic musical greetings, will surprise the reader when, when turning the page, an advertising video spot will begin to play automatically through a small and thin screen.

Alternatively, the reader will have other options and buttons that allow the reproduction of different included content such as previews of television series, promotions or advertisements. Pepsi and CBS will be the first two companies publicized through this new advertising device. It is evident that this new advertising system developed by the Chimeric company carries a high cost in terms of technology and each of its components, where to highlight its screen, similar to that of a mobile phone and with a thickness of 2.7 millimeters and a battery with an approximate duration of 70 minutes but that can be recharged.

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