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Last year Stranger Things became an entertainment phenomenon, not only because of its nostalgia reminiscent of the eighties, but because of email list indonesia the deep engagement that its main characters aroused.Last year Stranger Things became an entertainment phenomenon, not only because of its nostalgia reminiscent of the eighties, but because of the deep engagement that its main characters aroused.Its success led Netflix to produce a second season, of which we already know the trailer – released during the Super Bowl – and for which the Los Gatos company has been releasing some marketing actions in a very strategic way to maintain interest. in the series.Among the actions that we have seen the majority carried out by the children who star in Stranger Things, such as the first image in which they are seen disguised as Ghostbusters or when the cast declared in some interviews that the second season will be dark and will have more terror .

Now there is a new strategy, since Netflix will continue to appeal to nostalgia and will launch a special edition of the soundtrack of the series on cassette , in which the boxes of the tapes will look as if they were VHS, according to the Pitchfork.The company responsible for this idea is Lakeshore Records and will contain tracks by Kyle Dixon and Michael Stein from Survive . It is expected to be released on July 14. Some media speculate that this special edition is to commemorate the first anniversary of Stranger Things, but this is June 15. The reality is that it will be a good marketing move for its second season that will premiere in October.

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Although we live in the era in which music through streaming platforms grows by leaps and bounds, clearly gaining the preference for users, who SEO EBL are changing their consumption habits, it is clear that nostalgia is always a resource to generate engagement and cassettes they are an example of it.The cassette is a format that is also going through a revival, Marvel has taken advantage of it with Guardians of the Galaxy Vol. 1 and Vol. 2, and in terms of bands, Green Day released a special edition on cassette of most of their music .

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