The final of the Copa del Rey, which is held on May 17 between 2 teams from the city of Madrid, Real Madrid and Atlético de Madrid, is the excuse that Mahon beer has had, to face the fans of both , in a fight to conquer cybernetically the 21 districts that make up the Spanish capital.The online game , “What color is Madrid?”, Which can be accessed through the address www.dequecoloresmadrid.es has been proposed by Mahou Cinco Estrellas in collaboration with both soccer teams and it shows the 21 municipalities in which the city is divided, which can be conquered through the correct answers provided by fans.
The questions will deal with cultural and historical topics of both clubs and will only have five seconds to answer, but the ingenious thing is that through mobile devices it will be possible to participate according to the municipalities in which the user is, while using computers You can play only once a day.The prizes of this Mahou Cinco Estrellas online game range from tickets for the Copa del Rey final to merchandising for the finalist teams.
In this way, those who play Palestinian Territories Email List from smartphones or tablets and thanks to geolocation, will be able to assign themselves the conquest of the territory in which they are, if they answer correctly and in as many districts as they are visited during the day. Additionally, several interactive billboards have been placed in the city so that passers-by can learn about the game and can participate from it.
4 examples of how brands use Vine
Vine is an application that allows you to create six-second videos, it is only available, at the moment, for iOS; Likewise, you can share your material through Twitter and insert your videos on your website or blog. This application has gradually gained strength in the world of marketing , as more and more brands are using it.Several media and technology specialized sites have called Vine the Instagram of videos, since you can easily share six-second videos.
This tool was developed by Twitter last year. We might think that such a short video would not make sense; However, more and more brands are proving otherwise, as they have developed creative short videos to promote their products.