Digital Marketing has taken a great leap and an important step within traditional Marketing. People eager to be increasingly better informed and to know the latest in the market, has given way to companies being in the need of constantly updating and renewing themselves at the same time of informing in the most optimal and effective means of the availability of that product in the market. According to a recent study by Zoomerang for Sapient, more than 60% of surveyed marketers consider that digital marketing(Including mobile marketing) will account for more than a quarter of the global services of its agencies.
The data in this study reflects Hungary Phone Number List that digital marketing continues to grow and gain importance. Almost half of the respondents (45%) acknowledge that they maintain among their objectives to implement plans to adapt to these new digital knowledge. Similarly, eight out of 10 believe that interactive and digital marketing agencies are acquiring greater value every day and a more important role within the professional marketing and advertising industry. The growth of digital marketing remains associated with technological evolution. And while investment in these types of stocks already outpaces other trends and media, it still accounts for less than 10% of total US ad spend.
Advertising on Online Videos will continue to grow
The LiveRail company, specialized in online video advertising, has developed a report through which it is expected that the advertising investment of online video ads will reach 1.4 million dollars by 2010, which represents an increase in relation to to the figures forecast for this same year 2008 estimated at 619 million dollars.
Even so, LiveRail certifies that online video still represents only 2.4% of the total investment of online advertisements. This data is also close to that provided by emarketer analysis and through which an increase in advertising investment in online video ads is also reflected. In this case, the forecasts are around 1.15 million dollars for 2010. According to marketer,