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The British quartet, The Beatles, is among the bands that have sold more than 600 million records in the world, not counting the millions of Jordan Email Database reproductions they have on Spotify or Apple Music. The other musicians and singers who accomplished a similar feat were Elvis and Michael Jackson.The British quartet, The Beatles , is among the bands that have sold more than 600 million records in the world, not counting the millions of reproductions they have on Spotify or Apple Music . The other musicians and singers who accomplished a similar feat were Elvis and Michael Jackson.In addition to being the group that has sold the most records in the world, The Beatles were pioneers in implementing music marketing. And this week, his album, “Sgt. Peppers Lonely Hearts Club Band ” celebrates half a century of life, which has one of the best album cover designs in history.

The Beatles generated a lot of content marketing , that is, with the tools they had in their time, they edited from paintings, historical photographs, edited audios of all kinds, or video excerpts, to later create content such as photos, covers, and even some of his songs introduced these elements.From an early age they found their target audience without losing the identity of their sound, their brand. In addition, the creativity to generate new and fresh ideas was only a product of their marked distance with their audience and media.

Likewise, they built their audience by focusing as if it were a single person, that is, taking off to success with their first hits did not happen SEO EBL overnight, since before they gave 292 concerts in a small place called “Cavern Club”, so its loyal audience only spread to other latitudes. By then, although they seemed rookies, they had experience in how to manage their image, they knew how to hold the attention of their audience, as well as to capture the interest of music executives.

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