In common, it is almost a cliché to see semi-nude models in advertising, many times this resource has been used to impact more on the audience, but if it is not used with care or in the right context it can result in something controversial, as it turned out for this Kazakhstan travel agency.In common, it is almost a cliché to see semi-nude models Ecuador Email Address in advertising, many times this resource has been used to impact more on the audience, but if it is not used with care or in the right context it can result in something controversial, as it turned out for this Kazakhstan travel company.It turns out that this week, the Chocotravel company published an advertisement on social networks and YouTube in which it intends to promote its ‘cheap’ services, but it does so with a group of semi-nude models wearing only scarves on their necks and covering their intimate parts with a flight attendant hat / cap and on the chest a legend that tries to promote that “the services of the brand do not add any cost to the price of the plane ticket . “The spot unleashed harsh criticism on social networks where many users described it as sexist, degrading and in bad taste. Although there were positive comments, criticisms predominated.
The company tried to lessen the criticism by launching a second spot the day after the first was published, but this time it was a male version handling the same tone of speech. The problem was that instead of stopping the complaints, they increased, as the models instead of being crew members or flight attendants, wore ties and covered their penis with a pilot’s cap.The differences prompted more criticism and accusations of a sexist and misogynistic campaign. The videos are still on the company’s social media accounts, although on Facebook it does not seem to have much impact, a spot shared on another user’s account accumulates more than 88 thousand reproductions. Entanto, the male version on the Chocotravel YouTube account registers just over 29 thousand views.According to media such as the BBC, they report that Chocotravel expressed its position, arguing that its intention with this campaign was not to offend. On his Facebook account, Nikolay Mazensev, director of Ticketing Service, points out that the ads are “bold and outrageous, but we didn’t want to offend.”
Among his arguments, he argues that the videos “do not show anything less than what you would see on the beach or in the pool. Do you attack SEO EBL girls in short skirts or bathing suits? The problem is not what it shows, but the tone; Visual and audio discourse is very important in an advertisement and, if it is not handled appropriately, it can convey the wrong message.Despite the criticisms and, let’s face it, they may be justified, the advertising effect did its job, positioning the brand not only in Kazakhstan, but in various parts of the world where we are talking about this controversy. They say that there is no bad publicity, it is in the point of view and values of each brand to decide how it wants to be remembered.