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The chewing gum or gum market in Mexico is a market valued at about 70 thousand tons per year, a considerable drop, since in 2014 it was 100 thousand tons per year, according to Mondelez Mexico.The current chewing gum or gum market in Mexico Denmark Email Address is a market valued at about 70 thousand tons per year , a considerable drop, since in 2014 it was 100 thousand tons per year, according to Mondelez Mexico.Like other industries, such as the soft drink, high-calorie products have decreased their sales to give way to low-sugar products , beverages or sweets.However, the chewing gum industry has the difficult task of changing the perception that its products are high in calories and sugar. This was confirmed by the latest Euromonitor survey, which indicates that the sale of chewing gum has decreased 40 percent in 10 years .

Among the explanations, it stands out that consumers no longer go to physical stores to buy a sweet, but they do so through electronic commerce, a SEO EBL platform where chewing gum has failed to position itself.And the chewing gum market stands at 3 billion dollars , but it falls 8 percent year after year , which shows that confectionery sweets are out of physical reach, or that they do not attract buyers or to kids.Among other structural problems in the industry is poor management of its packing designs , which are not attractive and its packaging colors do not highlight the product or brand. Still, brands are learning buying habits from consumers, but they don’t have launch dates or announcements for redesigned products yet.

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