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Creating experiences that allow the consumer to live a brand in a different way, even feeling part of it, is one of the trends that has gained the greatest strength in marketing in recent years, regardless of the industry we are talking about.Creating French Email Address experiences that allow the consumer to live a brand in a different way, even feeling part of it, is one of the trends that has gained the greatest strength in marketing in recent years, regardless of the industry we are talking about.In the world of sports, unlike what happens in many other industries, the consumer lives immersed in the day-to-day life of their favorite team and is particularly open to any type of initiative that allows them to feel part of the team, no matter what. that these are not as spectacular as those that are made in other industries. Thus, a simple autograph signing can represent an off-the-charts branding experience for a true fan.

With such an idea in mind, it was that the German firm Puma and the Guadalajara Sports Club decided to implement a curious strategy for the 2017 Opening of the Ban comer MX League. For those of you who are unfamiliar with the situation I am talking about, I will briefly expose it:With the aim of involving the Chivas fans in obtaining their most recent title in Mexican football, the Guadalajara team and their technical sponsor decided to leave the twelfth star off the shield (corresponding to the twelfth title obtained by Chivas ), this with the intention that the fans themselves had the opportunity to hang the star themselves on their clothing and thus feel part of the victory obtained last May against Tigris. Although from the outset the idea seems attractive and even managed to get more than one rancorous fan to smile, this smile gradually faded due to the obvious difficulties involved in attaching the happy star to clothing, because even though many of us have added thermal patches to any of our garments at some point in life, doing it in a football shirt is something that should be thought about several times.

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Thus, what at first seemed like an interesting initiative, little by little began to generate concern in the Chivas followers; performing the SEO EBL process wrong, spoiling the star, burning the shirt (at a cost of 1,299 or 2,199, depending on the version), putting the patch wrong and spoiling the piece were some of the concerns of the followers of the Sacred Flock, who did not take long to express their discontent through the ubiquitous social networks.Beyond what was expressed in social networks, the aforementioned problem was in evidence last weekend prior to the Chivas vs Toucan game, because as reported by the Dario Deportation Record, the fans of the local team gathered at the Chivas Stadium with several hours in advance to go to the stadium stores and request the placement of the blessed star for the modest amount of 50 pesos.

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