+8801795915775

24/7 Customer Support .

Home

SEO ebl provide here latest updated and verified business and consumer email database list, phone number list, fax number list, c level executive email list, job function email database list with chip rate. we have available around 600 million database list. if you want to promote your business and product with online marketing. then you can buy your targeted business or consumer database list here. you can get here business and consumer people full contact information.

The Companies That Bet on Product Placement Increased Their Brand Recall and Their Commercial Pull

In recent years, the success of streaming platforms has given product placement a prominent position. Before, companies already used it to position products in a less intrusive way and to be associated with series and fashion movies, but now this is one of the few avenues left to enter the home of viewers while they watch that content.Since VoD platforms do not include advertising (AVoD do, but their market is yet to explode), brands must sneak through the cracks. And those gaps are the integration into the history of its products.

The big star in La casa de papel , the Netflix series that became the platform’s first major Kazakhstan Phone Number List Spanish global success, was, in terms of brand, Estrella Galicia. In the distribution of beer lovemarks in Spain , Estrella Galicia has had Galicia safe for decades and has been positioning itself in the markets of border communities. During the last years, the beer brand has been positioning itself in a more visible and general way, trying a state strategy that has given it considerable success.In product placement, the beer brand had been integrated into the first season of La casa de papel , when it was still an Antena 3 series with much more discreet audiences. When the series became a bombshell, the company was one of the big winners . His beer bottles are featured prominently, and one of his delivery trucks is part of one of the plot’s key moments.

Was this investment paid for Estrella Galicia? As analyzed on YouGov, yes. In general, the positioning efforts of Spanish beer brands, which are betting heavily on advertising and highly visible campaigns, are paying off. The recall movements of their advertising show that when they are active the brand recall is activated, as can be seen in the YouGov graphs.

See also  Affiliate Marketing What Does It Have And Why Use It?

But Estrella Galicia is also profitable for her presence in the series. The YouGov analysis compares Estrella Galicia’s advertising memory with the total population and with Spaniards who have access to Netflix. There is a peak of growth that coincides with the premiere of the new season of La casa de papel .

Leave a comment

Your email address will not be published.