They have reached this conclusion in Socialbakers, a company that offers measurement services for social media campaigns, and that during its studies with clients has developed a series of recommendations to use hashtags in marketing actions, to avoid, for example, exceeding the number of hashtags without what is sought in increasing 朝鲜电话号码表 interactions.This conclusion has been reached in Socialbakers , a company that offers measurement services for social media campaigns, and that during its studies with clients has developed a series of recommendations to use hashtags in marketing actions , to avoid, for example, exceeding the number of hashtags without what is sought in increasing interactions.Among their recommendations on the use of hashtags, they recommend differentiating the use that is going to be given to it (to understand what you want to achieve), which does not mean that all your options can be combined.
The use of hashtags contribute to facilitating searches among the tangle of information that social media tend to become, which can help the brand participate in a conversation relevant to its objectives while providing messages of interest to users, increasing notoriety.With the creation of a hashtag, associated with a brand, company, product, or event, the possibility of having a conversation to feed to be current in social media opens. As an example, they mention the campaign carried out by Domino’s Pizza in the United Kingdom, in which it proposed through Twitter to use the hashtag #letsdolunch, in order to lower the price of the pizza mentioned by a penny, with which it achieved the participation of more 85,000 users and a reduction in the price of almost 50 per cent on the pizzas that were consumed the next day, which went from costing £ 15.99 to £ 7.74.
The use of hashtags can contribute the value of humor to finalize the messages of the brands in social networks, although it is always necessary, as indicated by Socialbakers, to be careful not to be offensive or corny, so as not to 搜索引擎优化 create the opposite effect.Too many hashtags: The use of too many hashtags in a message can be counterproductive, as it tends to be excessive and ‘noisy’ for users, which is valid both on a personal level and for brands. In fact, Socialbakers analyzed posts with hashtags, in a sample of 200,000 brands, that appeared on Facebook for a month and the findings reinforce their considerations, since the more hashtags present in the message, the lower the user interactions.