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Nestlé positioned itself as a trend in social networks, with 17 million 933 thousand 9 impressions only on Twitter, according to figures from fiji email addresses Tweet Reach. Nestle positioned itself as a trend in social networks, with 17 million 933 thousand 9 impressions only on Twitter, according to figures from TweetReach .This, as a result of a very particular action, a man climbed his building in Mexico City, without any protection, which drew the attention of those who work there. Thus, social networks were filled with photographs and videos showing what happened in the facilities, while some influences promoted the issue.The man took selfies with the employees of the place, they from inside his office and outside, where his life was in danger.

Users indicate that it is spontaneous and the brand has not announced any link with this action; however, if it were a company strategy, it would have been successful, beginning with the impact on millions of platform users. It is worth mentioning that Nestle recently revealed that for this 2017 it foresees a growth of between 2 and 4 percent, which will allow the company to redesign 30 percent of its products to have them ready in 2020. Currently, the brand participates in more than 12 categories of consumer products in Mexico. According to figures from Euro monitor, in the chocolate market, Nestlé’s share reaches 25 percent, while thanks to Nescafé products.

The automaker Volvo also partnered with Microsoft to incorporate the Skype for Business application into its S90, V90, V90 Cross Country SEO EBL and XC90 models, in order to allow vehicle owners to establish remote conferences from behind the wheel.However, one of the most common demands of consumers towards businesses is adequate service and Skype has managed to meet expectations in recent days.According to reports in Down detector , the platform presented failures around the world for a few days, specifically in the sending and receiving of calls between cell phones, in addition to not being able to connect to the application.

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