Tequila is a spirit drink that is part of the identity of Mexicans and that identifies the country in the world, which has made it one of the most Fiji Email Address consumed year after year. Only during 2016 a total of 273.2 million liters of this drink were produced, according to data from the Tequila Regulatory Council.The Tequila is a spirit that is part of the identity of Mexicans and that identifies the country in the world, what posiocnado has between one of the most consumed each year. Only during 2016 a total of 273.2 million liters of this drink were produced, according to data from the Tequila Regulatory Council.This means that brands have a large market to reach, but also the challenge of designing communication and marketing strategies that allow them to connect with the consumer.Now, a brand appeals to one of the most recognized and successful Mexican film directors in recent years: Guillermo del Toro .
The Tequila Patron sealed an alliance with the writer and producer to create a special edition called Pattern x Guillermo of the Toro. A collaboration that is embodied in a completely different design from that of the brand to give it greater distinction.The design of the bottle, as well as the packaging that covers it, has designs inspired by the jimadores, in Jalisco (the homeland of the filmmaker and tequila) as well as a series of motifs that allude to some of the most ancient Mexican traditions. international impact such as the Day of the Dead.The relationship of spirits brands with figures is not new, but the strategy of choosing the ambassador or, in this case, the ideal partner, is key to connecting with the public.
Other cases that, although they have marked SEO EBL differences, can be considered to understand how a celebrity can help brands achieve this goal, are those of the former Manchester United and Real Madrid figure, David Beckham who launched, in Diageo and the businessman Simon Fuller, his whiskey brand called Haig Club.And the one we know in Mexico, with the actress Kate del Castillo who is the image of the Honor del Castillo tequila brand , made by the company Tequila Honor LLC , which at the time drew attention due to the political-social context of the country and the digital marketing actions they undertook.