The Electronic Entertainment Expo, or E3, will be officially opened this Monday, but the brands took advantage of the weekend to make some launches or announcements to create expectations among the specialists of the gaming world and, naturally, of the fans, who are its main consumers.The Electronic Entertainment Expo, or E3, will be officially Indian Email List opened on June 13, but the brands took advantage of the weekend to make some launches or announcements to create excitement among the specialists of the gaming world and, naturally, the fans, who are its main consumers.Microsoft was one of them and, breaking with what many already considered a tradition, decided to change its Monday conference to be held on Sunday afternoon, as it made the presentation of the news for Xbox.Thus, those attending the Los Angeles Convention Center and the thousands who followed its live streaming witnessed the debut of the Xbox One X , with which it will seek to maintain its position in the market and fight PlayStation for first place. Let’s not forget the arrival of the Nintendo Switch .Project Scorpio , how this project saved by Microsoft was known in recent months, has among its features that it can play content -including video games- in 4K resolution, HDR, performance of up to 6 teraflops, it also has virtual reality support (VR ). It is expected to hit the market in November at a cost of $ 499 (or just over 9,000 pesos).
Microsoft’s strategy was interesting, not only for anticipating one day his conference at E3, something that generated a lot of expectation among specialists and fans, especially since they were already expected to talk about Project Scorpio (today Xbox One X), and also they took advantage of social media very well, since the conference could be followed by live streaming , they launched the premier trailer of the console and motivated the conversation of users.All aimed at strengthening its position in the video game industry, one that is one of the most attractive, not for nothing is a market that could represent up to 84.1 billion by 2017, to reach almost 90 billion dollars in 2018, according to PwC estimates.
The objective will be to gain a better position, during 2016 Microsoft sold around 6 million Xbox consoles (One and 360), but Sony’s PlayStation SEO EBL sold more than double, about 13 million units (between PS 3, 4, PSP and Vita) , according to data projected in Statista. But if we consider that Nintendo had a revaluation with Switch, the attraction of users will be more and more committed.Xbox will try with new games and better titles, it will also win over many of its players, as it introduced a new implementation of backward compatibility, which will make it possible to play the titles of the first Xbox on the consoles of more recent generations.