Tips To Achieve Consumer

When people really love their brand, they are loyal to them at all times and under any circumstance, as indicated by 62 percent of consumers, who revealed that when they go to an establishment and cannot find their favorite brand, they look for it elsewhere until find it and if you can’t find it, you don’t buy the articles of the competition, according to the 2013 Annual Trademark Study, carried out by the Mercator Research department.Mexico DF- When people really love their brand, they are faithful to them at all times and under any circumstance, as indicated by 62 percent of consumers, who revealed that when they go to an establishment and cannot find their favorite brand, they look for it in other sites until it is found and if it is not found, it does not buy the articles of the competition, according to the latest Annual Trademark Study, carried out by the Mercator Research department.

During the Fourth National Marketing Congress organized by Mercator, Carlos Tania, director of digital marketing at Drafter Mexico, highlighted that achieving consumer loyalty is complicated because a brand may have excellent communication strategies, however, when reaching the point of sale the consumer can buy the competitor’s product.

He reiterated that to Montserrat Email List obtain loyalty, you must offer quality products, innovation and excellent interaction on social networks, this conversation has to be honest and open to criticism.He stressed that “brands must listen to consumers, let them say what they expect from brands, since people have become intermediaries, they recommend and disqualify brands through social networks.”

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Passive or active, how is your strategy in Social Media?

For many companies, the simple fact of having a presence in Social Networks is already a triumph, as it implies time, money and resources. For others that are a little more advanced, it is vital to have a strategy with specific objectives to achieve.Although there are hundreds of different strategies in Social Networks, all of these can be divided into two broad categories: Active or passive, below we will explore the difference between each one.

In this case, the work can be from simply publishing content, to receiving what the audience thinks about that same content or about the company; in other words, it’s posting and answering when someone asks.This model is much cheaper and easier to implement, since it does not require specialized software, although to make the work more efficient it is advisable to use platforms such as Hoot suite , Sprout social or People Browser .

Monitoring has to do with constantly monitoring (monitoring) the conversations that take place on Social Networks related to the brand or its competition to obtain information that may be useful. Monitoring requires specialized software, as well as trained personnel to identify and process what is found to turn it into something of value, which considerably raises the cost of Community Management work , since it requires a lot of time and sometimes more than one or two people to do it.

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