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What Does Social Media Have To Do With Email Marketing

One of my clients was recently approached by a local newspaper and offered a great deal on a one-day, full-page ad and asked me if Faroe Islands Email List I thought she should go for it. I answered her question with a question: “What are you hoping to accomplish and do you think this ad will help you do it?” It can be easy to lose track of your objectives in the shiny light of someone else’s objectives. A great value is only a great value if it has great value to you! It’s no different with social media.

A recent trend on Twitter included a race to accumulate 10,000 followers. Plenty of people seem to have gotten caught in the lure of this shiny objective. Nod if this sounds familiar: “If all your friends jumped off a bridge, would you do it too?” The same principle applies to your social media strategy.

Having lots of followers is not a bad thing, so long as it’s part of YOUR plan. The important question is, what SEO EBL do you intend to do with your followers once you’ve attracted them? This is a valid and valuable question to ask yourself, whether you have 100 or 100,000 followers. How do you intend to create a relationship with them? Because the name of the game is still relationships!

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