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What Types of New Years Campaigns

New Year’s presents a great opportunity for the email marketer. While it marks the official end of the biggest holiday Mauritius Email List shopping season, it also means a time for change and fresh starts. This should give you incentive to gear up with some brand new campaigns for your list members looking to make good on their resolutions. Following are just a few of the many types of email campaigns you can deploy to seize the new year.

Just about everyone has at least one resolution for the New Year. Knowing this, it would be wise to craft a campaign that places special focus on how you can help your subscribers meet those resolutions. For example, if your business has SEO EBL reputation for providing stellar customer service, you could include a headline in your copy such as “I refuse to accept poor customer service in 2011,” followed up with brief text summarizing the importance of good customer service, then a testimonial from a client who appreciates the level of support you provide. The key to having success with this type of New Year’s campaign is knowing your audience and being able to convey how your business is the answer to their resolution.

What better way to start the New Year than by launching a campaign promoting your new products or services? This strategy could be very effective when adding a bit of creativity to the mix. A good idea would be to tease a big sale that begins right after midnight on January 1 to build anticipation. You could also offer a deep discount on your old products or services to emphasize the “out with the old, in with the new” saying traditionally associated with New Year’s. Getting an early start on planning and spreading the word is critical to making this type of email campaign work.

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