México, DF.- Digital platforms are a great tool to streamline communication between users, and brands are taking advantage of this technology to efficiently reach the target. And they all have brutal reach and impact. México, DF.- Digital platforms are a great tool to streamline communication between users, and brands are taking advantage of this technology to efficiently reach the target . And they all have brutal reach and impact.An analysis by IAB Mexico indicates that advertising investment on the Internet in Mexico exceeded 6 thousand 397 million pesos, which represents an increase of 38 percent in 2012.
Marketing and advertising agencies are renewed.One of Argentina Email Address the networks that has one of the most growing preferences is YouTube . According to a Technorati Media study, the preference ranking of brands is: 91 percent, on Facebook ; 85 percent, on Twitter ; 73 percent, on YouTube ; 41 percent, on Interest ; and 33 percent on LinkedIn .For example, in the United States, a survey by Altimeter Group indicates that 34 percent of companies lean the result of their business towards social customer service.The most famous online video portal is representing a great “showcase” for brands, and data from the YouTube Press Office indicates the following:More than a billion different users visit it per month.
More than 6 billion hours of video are watched per month, which is equivalent to almost an hour for every inhabitant of the planet and represents an increase in views of 50 percent compared to last year.100 hours of video upload per minute.It is localized in 56 countries and in 61 languages.According to Nielsen, it reaches more American adults ages 18 to 34 than any cable network.Millions of users subscribe each day, and the number of subscribers is currently more than double what it was last year.
Journalists are already more “tweeters”
Mexico DF; Social networks are growing rapidly, partly due to the number of tweets and partly due to the number of users. But, has someone had the question of how attached are journalists to social networks? The spokesmen for the information were classified as people who refused to use social networks, because they were not a reliable source.Mexico DF; Twitter is growing rapidly, partly due to the number of tweets and partly due to the number of users. But, has someone had the question of how attached are journalists to social networks? The spokesmen for the information were classified as people who refused to interact with social networks because they were not a reliable source; now it is not that it has become the opposite, but that they have learned to see certain “advantages” in it.
Today, journalists share opinions on social networks, on blogs and for this reason they do not take everything they read for granted, because that only serves as a preview of something that they will surely investigate and develop.The interesting thing Argentina Email Address here is that Twitter users are obviously of all kinds and according to Oriella and the results of her annual survey of journalists on digital media, 33% of them, as those responsible for giving their opinion, have adopted the modality of no longer they wait until the next day and arrive at their newsrooms to release a news item. They know that what works best today is immediacy, and of course, they rely too much on social networks.
The same survey indicates that editors have identified the social networks that have given them the best performance and the ones they consider to have the greatest impact for a journalist is Twitter and, incredibly, sometimes Google+ .To carry out this survey, Oriella looked for 500 journalists from 14 countries, where the greatest interaction was detected was in Canada, where most journalists frequently use microblogging and almost 90% of journalists manage a personal account from Twitter. Subsequently, the United States has 80%, and Australia, Spain, United Kingdom and France, where the proportion oscillates around 70%. The least tweeters are German reporters, barely 30%.
Although, in the results there is a fact that would seem utopian, because according to editors and reporters they give too much importance to Argentina Email Address the number of followers on Twitter or Facebook, and the interaction that exists in these social networks, than to the acceptance and evaluation by the readers of his notes.The result, in terms of journalist users, compared to 2012, was 47% tweeters, and so far in 2013, it has been observed that there are 59% journalist users.