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In 2016, Dunkin ‘Donuts shares rose 25 percent and 10 percent so far in 2017, because some of its products have managed to position themselves Egypt Email Address above its competitors, such as Starbucks.In 2016, Dunkin ‘Donuts shares rose 25 percent and 10 percent so far in 2017, because some of its products have managed to position themselves above its competitors, such as Starbucks.For this, the company seeks to join the trends , such as its intervention during the vote that gave Brexit the winner in the United Kingdom where it asked the English “Which donut should win?” , and then he said that he is evaluating eliminating coffee capsules from his stores, since in European regions it is being banned.Now, the brand makes another move considered media, such as changing its name to simply Dunkin ‘ omitting the “Donuts.” The change comes at the request of its parent company, Dunkin ‘Brands , who hopes to test the new name in new stores.

According to the company, the “experiment” will begin at its Pasadena, California store , which will bear the Dunkin ‘name, which will continue to sell donuts, but will insist that it is also a company that sells coffee.Dunkin’s plan is to change its name at the end of next year, when it begins redesigning its stores globally. The company seeks to redesign its brand to change the perception of the public, that they only sell “donuts” for breakfast and coffee specialties.

For Wall Street specialists, the chains SEO EBL of Dunkin ‘Donuts, Starbucks, Peet’s, Caribou and even McDonald’s maintain a “coffee war” in the United States, as each company seeks to become the new “king of coffee”, however, Starbucks has the preferences.

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