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After several years of planning, last Friday, July 28, the first day of professional women’s football was finally played in Mexico. Although Dubai Email List there were few comments that I could see on social networks about the event, there was one that particularly caught my attention; In it, a user questioned the reason for the low salaries within the league (based on an alleged salary cap of 2,500 pesos per month). Although the answer is quite simple, it is no less controversial or true for that: women’s sport is not profitable.Certainly in the case of Liga Femenil MX, the existence of such a low salary cap (if it exists) attends to the recent formation of the tournament, since only to the extent that the consumer begins to show interest in it, the brands They will respond in the same way, investing and turning it into a profitable business; However, what has already been seen in other latitudes does not suppose the best panorama.Just look at the examples of Spain, England or the United States (this last nation power in women’s soccer), countries where there have been women’s soccer leagues for several years, without any of them having been able to consolidate so far as a truly attractive business for those involved… including commercial firms, the most advanced being the Iberian league, which is sponsored by Iberdrola.

However, this situation is not reserved for football but extends to practically all women’s sports, the WNBA (Women’s National Basketball Association) probably being the clearest example of the above, because even when the league started 2 decades ago It was not until 2010 that 1 of the 12 teams that comprise the contest had a positive economic flow. In fact, it is estimated that in the middle of the last decade the NBA had to disburse more than 10 million dollars a year to maintain the financial solvency of professional women’s basketball.It goes without saying that women are undervalued in the vast majority of industries, and sport is no exception, because even when there are women like Paola Longoria, Simone Biles, Ronda Rousey or Yelena Isinbayeva, who dominate their discipline of sports. In the same way that Cristiano Ronaldo, LeBron James or Usain Bolt do, unfortunately they do not have the commercial appeal that Real Madrid or the NBA do have and that they have the Portuguese and the American as the highest paid athletes on the planet.

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Perhaps tennis is the exception that proves the rule, since the WTA has managed to establish itself as a business as profitable as the ATP, even SEO EBL catapulting several of its athletes to the annual list of highest paid athletes in Forbes magazine; which in its 2017 version includes only the American Serena If quality were the only factor to determine the profitability of a discipline, it is clear that women’s sport would have a much more prominent role in the programming of channels or in the pages of specialized newspapers in the field; however, this is not the case. At the end of the day, it is the consumer himself who determines the value that a sporting event can have both for the media, as well as for brands, as well as for its own protagonists.Undoubtedly, the Liga MX Femenil is a very interesting project given the interest that exists in our country for football also among women; however, its subsistence (as I mentioned at the beginning of this text) will depend on the interest it manages to arouse in the fans.

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