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YouTube Marketing: The Importance And Power Of Video For Brands

This “consumer experience” we must recognize that it has caught us by surprise in this training in Social Media in which we are immersed since the blog gave free rein to the bidirectional Web.The most innovative and viral campaigns are those that include the consumer in the story. We have the new TOYOTA campaign as an example of the importance that brands give today to “experience” and the impact that You Tube has on the new consumer satisfaction process.The impact of short stories in which, following the definition of Social Media, the prospers and their interaction are the ones who build personal “experiences”, is unquestionable.

It could even be said that Belgium Phone Number List while the social networks with the highest penetration, Factbook and Twitter, are consolidated as the new customer service (and loyalty), You Tube emerges as the nexus between the “emotions” that are generated in consumer interaction – brands.Marketing campaigns on YouTube are also blessed by the mobile web. Smart phones and Tablets that seem to emerge to meet the increasing demand for more experiences, more learning, more stories. Image and interactivity are essential in establishing links.

YouTube is also a huge social network, achieving interaction is essential to achieve virality and participation.Similarly, it is necessary to accept the change from the very definition of the term “company”. There are many SMEs that continue to think that they cannot be viral due to local nature, a big mistake; generating quality, betting on consumer entertainment and playful interaction, is within the reach of any current Web user.

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Digital videos are gaining followers and emerging as the optimal channel to establish efficient influences marketing campaigns, opening the doors to vitality. Many brands have not yet realized that current advertising not only focuses on the channels that their target audience uses to get to know them, but that – adopting a totally social structure – makes them part of the creative process of the campaign.

The key is to reach the emotions of our followers through the visual aspect. The design applied to our YouTube channel is as relevant as our Web design.If we want to unleash the impact on our followers, we must bear in mind that the greater the level of simplicity in receiving the message, the more successful our marketing strategy on YouTube will be. Putting subtitles on videos is one of the keys to loyalty.

YouTube is not a new channel, nor is it a current phenomenon, what if the preferences of an increasingly demanding and prepared consumer, who in turn is a producer, have changed. The impact of You Tube on brands is becoming a reality in the business model and associated advertising.Today it is built through the preferences of user groups who interact around a constant process of “brainstorming”, through a “permanent beta” and, all this, from the tablet or smartphone.

Video emerges as the channel in which emotions flow, food for vitality, an unequivocal future for a new television and high levels of added value for brands, something that should not be wasted. The time to find the story that “thrills” our customers is now!

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